/* VideoWishes marketing styles — shared by every public page. */
  :root{
    /* v4 — "Confetti Ink": bold raspberry + gold on crisp white, ink-navy for dark sections.
       Replaces the wine/brass-on-tan v3 pass — dropped the brownish paper. */
    --album:#23223a;
    --page:#faf8f6;
    --card:#fffdf9;
    --ink:#201f2b;
    --foil:#eaa93a;
    --thread:#d63864;
    --marigold:#eaa93a;
    --ink-soft:#6d6577;

    --serif:'Fraunces', serif;
    --script:'Homemade Apple', cursive;
    --sans:'Archivo', sans-serif;
    --mono:'Fragment Mono', monospace;
  }

  *{box-sizing:border-box;}
  html,body{margin:0; padding:0;}
  body{
    background:var(--page);
    color:var(--ink);
    font-family:var(--sans);
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  a{color:inherit;}
  h1,h2,h3,p,ul{margin:0;}
  ul{list-style:none; padding:0;}
  img,svg{display:block; max-width:100%;}

  :focus-visible{outline:2px solid var(--foil); outline-offset:3px;}

  .wrap{
    max-width:1180px;
    margin:0 auto;
    padding:0 32px;
  }

  /* ---------- header ---------- */
  .site-header{padding:34px 0 0; position:relative;}
  .nav-row{
    display:flex; align-items:center; justify-content:space-between;
    padding-bottom:22px;
    border-bottom:1px solid rgba(35,35,31,0.14);
  }
  .wordmark{
    font-family:var(--mono);
    font-size:14px;
    letter-spacing:0.06em;
  }
  .nav-links{
    display:flex; align-items:center; gap:34px;
    font-size:14.5px;
    color:var(--ink-soft);
  }
  .nav-links a{text-decoration:none; border-bottom:1px solid transparent;}
  .nav-links a:hover{border-bottom-color:var(--ink-soft);}
  .btn{
    display:inline-block;
    font-family:var(--sans);
    font-size:13.5px;
    font-weight:600;
    letter-spacing:0.03em;
    text-transform:uppercase;
    padding:11px 22px;
    text-decoration:none;
    border:1px solid var(--ink);
    background:transparent;
    color:var(--ink);
    transition:background .15s ease, color .15s ease, transform .2s cubic-bezier(.34,1.56,.64,1), box-shadow .2s ease, border-color .15s ease;
  }
  .btn:hover{background:var(--ink); color:var(--page); transform:translateY(-2px);}
  .btn-solid{background:var(--ink); color:var(--page);}
  .btn-solid:hover{
    background:var(--marigold);
    border-color:var(--marigold);
    color:var(--ink);
    transform:translateY(-2px) scale(1.015);
    box-shadow:0 10px 22px -10px rgba(234,169,58,0.65);
  }


  /* ---------- hero ---------- */
  .hero{padding:76px 0 90px;}
  .hero-grid{
    display:grid;
    grid-template-columns:1.25fr 0.85fr;
    gap:70px;
    align-items:start;
  }
  .epigraph{
    font-family:var(--serif);
    font-style:italic;
    font-size:18px;
    color:var(--ink-soft);
    margin-bottom:20px;
  }
  h1.headline{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(34px, 4.6vw, 52px);
    line-height:1.18;
    max-width:13ch;
  }
  h1.headline .flourish{
    font-family:var(--script);
    font-size:1.2em;
    font-weight:400;
    display:inline-block;
    transform:rotate(-1.5deg) translateY(0.02em);
    line-height:1;
    padding-left:0.06em;
    color:var(--thread);
  }
  .lede{
    margin-top:28px;
    font-size:17px;
    line-height:1.7;
    color:var(--ink-soft);
    max-width:44ch;
  }
  .hero-ctas{
    margin-top:36px;
    display:flex; align-items:center; gap:26px; flex-wrap:wrap;
  }
  .textlink{
    font-size:14.5px;
    text-decoration:underline;
    text-decoration-color:rgba(35,35,31,0.35);
    text-underline-offset:4px;
  }
  .textlink:hover{text-decoration-color:var(--ink);}
  .fine{
    margin-top:26px;
    font-family:var(--mono);
    font-size:11.5px;
    letter-spacing:0.02em;
    color:var(--ink-soft);
  }

  /* placard mockup — the actual printed card, not app UI */
  .placard-frame{
    position:relative;
    display:flex;
    flex-direction:column;
    align-items:center;
  }

  .placard{
    width:100%;
    max-width:260px;
    background:var(--card);
    border:1px solid rgba(35,35,31,0.18);
    box-shadow:0 18px 34px -18px rgba(35,35,31,0.4);
    transform:rotate(-2.5deg);
    padding:26px 22px 22px;
    text-align:center;
  }
  .placard .p-event{
    font-family:var(--serif);
    font-style:italic;
    font-size:15px;
    color:var(--ink-soft);
  }
  .placard .p-names{
    font-family:var(--serif);
    font-weight:600;
    font-size:22px;
    margin-top:2px;
  }
  .placard .p-line{
    width:32px; height:1px; background:var(--foil);
    margin:16px auto;
  }
  .placard .p-tagline{
    font-family:var(--serif);
    font-size:14.5px;
    line-height:1.45;
    color:var(--ink);
  }
  .qr{
    width:74px; height:74px;
    margin:18px auto 10px;
    display:grid;
    grid-template-columns:repeat(7,1fr);
    grid-template-rows:repeat(7,1fr);
    gap:2px;
  }
  .qr i{background:transparent; display:block;}
  .qr i.on{background:var(--ink);}
  .placard .p-scan{
    font-family:var(--mono);
    font-size:9.5px;
    letter-spacing:0.06em;
    text-transform:uppercase;
    color:var(--ink-soft);
  }
  .placard-caption{
    margin-top:22px;
    font-size:13px;
    color:var(--ink-soft);
    max-width:26ch;
    text-align:center;
  }
  .placard .p-event, .placard .p-names{transition:opacity .18s ease;}

  .slide-tabs{
    margin-top:18px;
    display:flex; align-items:center; justify-content:center; gap:8px;
    font-family:var(--mono);
    font-size:10.5px;
    letter-spacing:0.03em;
    text-transform:uppercase;
    color:var(--ink-soft);
  }
  .slide-tabs span{opacity:0.5;}
  .slide-tab{
    background:none; border:none; padding:2px 0;
    font:inherit; color:inherit; cursor:pointer;
    border-bottom:1px solid transparent;
  }
  .slide-tab:hover{color:var(--ink);}
  .slide-tab.is-active{color:var(--ink); border-bottom-color:var(--marigold);}

  /* ---------- how it works ---------- */
  .how-section{padding:100px 0 90px;}
  .section-label{
    font-family:var(--mono);
    font-size:12px;
    letter-spacing:0.05em;
    text-transform:uppercase;
    color:var(--foil);
    margin-bottom:16px;
  }
  .how-section h2{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(26px,3vw,34px);
    max-width:20ch;
    margin-bottom:52px;
  }

  /* ---------- how we compare ---------- */
  .compare-section{padding:0 0 100px;}
  .compare-section h2{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(26px,3vw,34px);
    max-width:22ch;
  }
  .compare-note{
    margin-top:16px;
    font-size:14.5px;
    line-height:1.65;
    color:var(--ink-soft);
    max-width:52ch;
  }
  .compare-table-wrap{
    margin-top:44px;
    overflow-x:auto;
  }
  table.compare-table{
    width:100%;
    min-width:640px;
    border-collapse:collapse;
  }
  .compare-table th, .compare-table td{
    text-align:left;
    padding:15px 18px;
    border-top:1px solid rgba(35,35,31,0.16);
    vertical-align:top;
  }
  .compare-table thead th{
    font-family:var(--sans);
    font-weight:600;
    font-size:14px;
    color:var(--ink-soft);
    border-top:none;
    border-bottom:1px solid rgba(35,35,31,0.16);
    padding-bottom:16px;
  }
  .compare-table thead th.is-us{color:var(--ink);}
  .compare-table tbody th{
    font-family:var(--mono);
    font-size:11px;
    letter-spacing:0.03em;
    text-transform:uppercase;
    color:var(--ink-soft);
    font-weight:400;
    white-space:nowrap;
  }
  .compare-table tbody td{
    font-size:14px;
    line-height:1.55;
    color:var(--ink);
  }
  .compare-table td.is-us, .compare-table th.is-us{
    background:var(--card);
    position:relative;
  }
  .compare-table thead th.is-us{
    background:var(--card);
    border-top:2px solid var(--marigold);
  }
  .compare-table .unit{
    display:block;
    margin-top:2px;
    font-family:var(--mono);
    font-size:10.5px;
    color:var(--ink-soft);
  }

  /* ---------- faq ---------- */
  .faq-section{padding:100px 0 20px;}
  .faq-section h2{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(26px,3vw,34px);
    max-width:20ch;
    margin-bottom:40px;
  }
  .faq-list{max-width:720px;}
  .faq-item{border-top:1px solid rgba(35,35,31,0.16);}
  .faq-item:last-child{border-bottom:1px solid rgba(35,35,31,0.16);}
  .faq-item summary{
    list-style:none;
    cursor:pointer;
    display:flex; justify-content:space-between; align-items:baseline; gap:20px;
    padding:20px 0;
    font-family:var(--sans);
    font-weight:600;
    font-size:16.5px;
  }
  .faq-item summary::-webkit-details-marker{display:none;}
  .faq-item summary::after{
    content:"+";
    font-family:var(--mono);
    font-size:16px;
    color:var(--thread);
    transition:transform .2s ease;
  }
  .faq-item[open] summary::after{transform:rotate(45deg);}
  .faq-item p{
    padding:0 0 22px;
    font-size:14.5px;
    line-height:1.65;
    color:var(--ink-soft);
    max-width:60ch;
  }

  /* ---------- closing ---------- */
  .closing{
    padding:100px 0 90px;
    text-align:center;
  }
  .closing .epigraph{margin:0 auto 18px; }
  .closing h2{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(26px,3.4vw,36px);
    max-width:18ch;
    margin:0 auto 34px;
  }
  .closing h2 .flourish{
    font-family:var(--script);
    font-size:1.2em;
    display:inline-block;
    transform:rotate(-1.5deg);
    color:var(--thread);
  }

  /* ---------- footer ---------- */
  footer{
    padding:34px 0 48px;
    border-top:1px solid rgba(35,35,31,0.16);
    display:flex; justify-content:space-between; align-items:center;
    flex-wrap:wrap; gap:14px;
    font-family:var(--mono);
    font-size:11.5px;
    color:var(--ink-soft);
  }

  @media (max-width:860px){
    .hero-grid{grid-template-columns:1fr; gap:52px;}
    .placard-frame{order:-1;}
    .placard{margin:0 auto;}
  }
  @media (max-width:520px){
  }
  @media (max-width:640px){
    .nav-row{flex-wrap:wrap; gap:14px 20px;}
    .nav-links{gap:16px;}
    .nav-links a.nav-anchor{display:none;}
  }
  @media (max-width:420px){
    .nav-row{justify-content:center; text-align:center;}
  }

  @media (prefers-reduced-motion: reduce){
    *{transition:none !important; animation:none !important;}
  }

  /* ---------- steps, horizontal (2026-10-02) ---------- */
  .steps{
    display:grid;
    grid-template-columns:repeat(4, 1fr);
    gap:0 28px;
  }
  .step{
    border-top:1px solid rgba(35,35,31,0.16);
    padding-top:22px;
  }
  .step-num{
    font-family:var(--mono);
    font-size:14px;
    color:var(--thread);
    margin-bottom:14px;
  }
  .step h3{
    font-family:var(--sans);
    font-weight:600;
    font-size:16.5px;
    margin-bottom:8px;
  }
  .step p{
    font-size:14.5px;
    line-height:1.65;
    color:var(--ink-soft);
  }
  @media (max-width:900px){ .steps{grid-template-columns:repeat(2,1fr); gap:28px;} }
  @media (max-width:520px){ .steps{grid-template-columns:1fr; gap:22px;} }

  /* ---------- occasion cards (2026-10-02) ---------- */
  .occasions{padding:16px 0 100px;}
  .occasions h2{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(26px,3vw,34px);
    max-width:20ch;
    margin-bottom:14px;
  }
  .occasions-note{
    font-size:14.5px;
    line-height:1.65;
    color:var(--ink-soft);
    max-width:54ch;
    margin-bottom:44px;
  }
  .occ-grid{
    display:grid;
    grid-template-columns:repeat(4, 1fr);
    gap:24px;
  }
  .occ-card{
    display:flex;
    flex-direction:column;
    background:var(--card);
    border:1px solid rgba(35,35,31,0.14);
    box-shadow:0 18px 30px -22px rgba(35,35,31,0.35);
    text-decoration:none;
    color:inherit;
    transition:transform .3s cubic-bezier(.34,1.56,.64,1), box-shadow .3s ease;
  }
  .occ-card:hover{
    transform:translateY(-6px);
    box-shadow:0 28px 40px -20px rgba(35,35,31,0.42);
  }
  .occ-media{
    aspect-ratio:4/5;
    overflow:hidden;
    background:var(--album);
  }
  .occ-media video, .occ-media img{
    width:100%; height:100%;
    object-fit:cover;
    display:block;
  }
  .occ-body{padding:18px 18px 20px; display:flex; flex-direction:column; flex:1;}
  .occ-body h3{
    font-family:var(--serif);
    font-weight:500;
    font-size:21px;
    margin-bottom:6px;
  }
  .occ-body p{
    font-size:14px;
    line-height:1.55;
    color:var(--ink-soft);
    flex:1;
  }
  .occ-more{
    margin-top:14px;
    font-family:var(--mono);
    font-size:11px;
    letter-spacing:0.05em;
    text-transform:uppercase;
    color:var(--thread);
  }
  .occ-card:hover .occ-more{text-decoration:underline; text-underline-offset:4px;}
  @media (max-width:960px){ .occ-grid{grid-template-columns:repeat(2,1fr);} }
  @media (max-width:520px){ .occ-grid{grid-template-columns:1fr; max-width:340px; margin:0 auto;} }

  /* ---------- inner pages (2026-10-02) ---------- */
  .wordmark a{text-decoration:none;}
  .nav-links a[aria-current="page"]{color:var(--ink); border-bottom-color:var(--marigold);}
  .crumbs{
    padding-top:22px;
    font-family:var(--mono);
    font-size:11px;
    letter-spacing:0.04em;
    text-transform:uppercase;
    color:var(--ink-soft);
  }
  .crumbs a{text-decoration:none;}
  .crumbs a:hover{color:var(--ink);}
  .page-hero{padding:46px 0 90px;}
  .page-hero-grid{
    display:grid;
    grid-template-columns:1.2fr 0.8fr;
    gap:70px;
    align-items:center;
  }
  .page-hero h1{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(32px, 4.2vw, 48px);
    line-height:1.18;
    max-width:16ch;
  }
  .hero-clip{
    max-width:300px;
    margin:0 auto;
    background:var(--card);
    padding:14px 14px 18px;
    border:1px solid rgba(35,35,31,0.14);
    box-shadow:0 22px 38px -22px rgba(35,35,31,0.45);
    transform:rotate(2deg);
  }
  .hero-clip video{width:100%; aspect-ratio:4/5; object-fit:cover; display:block; background:var(--album);}
  .hero-clip figcaption{
    margin-top:12px;
    font-family:var(--mono);
    font-size:10.5px;
    letter-spacing:0.04em;
    text-transform:uppercase;
    color:var(--ink-soft);
    text-align:center;
  }
  .band{padding:90px 0;}
  .band-dark{background:var(--album); color:var(--page);}
  .band-dark .section-label{color:#eccb8f;}
  .band h2{
    font-family:var(--serif);
    font-weight:500;
    font-size:clamp(26px,3vw,34px);
    max-width:24ch;
    margin-bottom:40px;
  }
  .band-intro{
    margin:-24px 0 40px;
    font-size:14.5px;
    line-height:1.65;
    color:var(--ink-soft);
    max-width:56ch;
  }
  .band-dark .band-intro{color:#c9c3de;}
  .reasons{
    display:grid;
    grid-template-columns:repeat(3, 1fr);
    gap:28px;
  }
  .reason{border-top:1px solid rgba(35,35,31,0.16); padding-top:20px;}
  .reason h3{font-family:var(--sans); font-weight:600; font-size:16.5px; margin-bottom:8px;}
  .reason p{font-size:14.5px; line-height:1.65; color:var(--ink-soft);}
  .card-examples{
    display:grid;
    grid-template-columns:repeat(3, 1fr);
    gap:34px;
    align-items:start;
  }
  .card-examples .placard{max-width:none; color:var(--ink);}
  .card-examples .placard:nth-child(1){transform:rotate(-2deg);}
  .card-examples .placard:nth-child(2){transform:rotate(1.2deg);}
  .card-examples .placard:nth-child(3){transform:rotate(-0.8deg);}
  .prompt-list{
    display:grid;
    grid-template-columns:repeat(2, 1fr);
    gap:0 40px;
    max-width:900px;
  }
  .prompt-list li{
    padding:16px 0;
    border-top:1px solid rgba(35,35,31,0.16);
    font-family:var(--serif);
    font-size:18px;
    line-height:1.45;
  }
  .prompt-list li::before{content:"\201C"; color:var(--thread); margin-right:2px;}
  .prompt-list li::after{content:"\201D"; color:var(--thread);}
  .tips{
    display:grid;
    grid-template-columns:repeat(2, 1fr);
    gap:0 40px;
    max-width:900px;
  }
  .tips li{
    padding:16px 0;
    border-top:1px solid rgba(35,35,31,0.16);
    font-size:14.5px;
    line-height:1.6;
    color:var(--ink-soft);
  }
  .tips li strong{color:var(--ink); font-weight:600;}
  .related{
    display:flex; flex-wrap:wrap; gap:12px 14px;
  }
  .related a{
    font-size:14px;
    text-decoration:none;
    border:1px solid rgba(35,35,31,0.3);
    padding:10px 16px;
  }
  .related a:hover{background:var(--ink); color:var(--page);}
  .prose{max-width:62ch;}
  .prose p{font-size:15.5px; line-height:1.75; color:var(--ink-soft); margin-bottom:18px;}
  .prose h3{font-family:var(--sans); font-weight:600; font-size:17px; margin:30px 0 8px; color:var(--ink);}
  .table-note{margin-top:18px; font-size:12.5px; color:var(--ink-soft); font-family:var(--mono);}
  @media (max-width:860px){
    .page-hero-grid{grid-template-columns:1fr; gap:48px;}
    .reasons, .card-examples{grid-template-columns:1fr; max-width:420px;}
    .prompt-list, .tips{grid-template-columns:1fr;}
  }

  /* ---------- hero: setup walkthrough on the example card (2026-10-02) ---------- */
  .demo-card{--accent:var(--ink); transform:rotate(-2deg); border-top:3px solid var(--accent); transition:border-color .5s ease;}
  .demo-card .p-names{color:var(--accent); transition:color .5s ease; min-height:1.3em;}
  .demo-card .p-line{background:var(--accent); transition:background .5s ease;}
  .demo-card .p-tagline{min-height:2.9em;}
  .p-photo{
    width:46px; height:46px; margin:0 auto 12px;
    border-radius:50%;
    background:radial-gradient(circle at 35% 30%, #fff 0%, color-mix(in srgb, var(--accent) 35%, #fff) 45%, var(--accent) 100%);
    display:flex; align-items:center; justify-content:center;
    font-family:var(--serif); font-style:italic; font-size:14px; color:#fff;
    transition:opacity .4s ease, transform .4s cubic-bezier(.34,1.56,.64,1);
  }
  .demo-card .p-photo, .demo-card .qr, .demo-card .p-scan{transition:opacity .4s ease, transform .4s cubic-bezier(.34,1.56,.64,1);}
  .setup-demo[data-step="1"] .p-photo, .setup-demo[data-step="2"] .p-photo{opacity:0; transform:scale(.6);}
  .setup-demo[data-step="1"] .qr, .setup-demo[data-step="2"] .qr, .setup-demo[data-step="3"] .qr,
  .setup-demo[data-step="1"] .p-scan, .setup-demo[data-step="2"] .p-scan, .setup-demo[data-step="3"] .p-scan{opacity:.08;}
  .demo-share{
    display:flex; justify-content:center; gap:8px;
    margin-top:16px; min-height:24px;
    transition:opacity .4s ease, transform .4s ease;
  }
  .demo-share span{
    font-family:var(--mono); font-size:10px; letter-spacing:.05em; text-transform:uppercase;
    border:1px solid rgba(35,35,31,.3); padding:4px 8px; background:var(--card);
  }
  .setup-demo:not([data-step="4"]) .demo-share{opacity:0; transform:translateY(-4px);}
  .setup-head{
    margin-top:22px;
    font-family:var(--mono); font-size:11px; letter-spacing:.05em; text-transform:uppercase;
    color:var(--foil); text-align:center;
  }
  .setup-steps{list-style:none; padding:0; margin:12px 0 0; width:100%; max-width:320px;}
  .setup-steps li{border-top:1px solid rgba(35,35,31,.14);}
  .setup-steps li:last-child{border-bottom:1px solid rgba(35,35,31,.14);}
  .setup-steps button{
    width:100%; display:flex; gap:14px; align-items:baseline; text-align:left;
    background:none; border:0; padding:10px 4px; cursor:pointer; font:inherit; color:var(--ink-soft);
    transition:color .2s ease, background .2s ease;
  }
  .setup-steps .sn{font-family:var(--mono); font-size:12px; color:var(--ink-soft);}
  .setup-steps .st{font-size:12.5px; line-height:1.45;}
  .setup-steps .st b{display:block; font-weight:600; font-size:14px; color:var(--ink-soft);}
  .setup-steps button:hover .st b{color:var(--ink);}
  .setup-steps button.is-active{background:var(--card);}
  .setup-steps button.is-active .sn{color:var(--thread);}
  .setup-steps button.is-active .st b{color:var(--ink);}
  .setup-steps button:not(.is-active) .st{font-size:0;}
  .setup-steps button:not(.is-active) .st b{font-size:14px;}
  @media (max-width:860px){ .placard-frame.setup-demo{order:0;} .setup-steps{margin-left:auto; margin-right:auto;} }

  .steps-intro{margin:-34px 0 40px; font-size:14.5px; line-height:1.65; color:var(--ink-soft); max-width:56ch;}